This is an incredibly exciting day, as we celebrate the life and legacy of Adam Rombough with this amazing new partnership with Sea Change Brewing Co. in Edmonton. The family and friends of Adam Rombough continue to Make Things Possible, with a new partnership that coincides with ALS Awareness Month. Prime Minister Justin Trudeau concurs, including his thoughts below.
June 10th - Sea Change Brewing Co. has partnered with the ALS Society of Alberta to raise awareness and funds for Amyotrophic Lateral Sclerosis (ALS), in memory of Edmonton community member, Adam Rombough.
After being diagnosed with ALS in 2017, Rombough dedicated his final 14 months to fundraising and generating awareness for the disease, before passing away on May 8th, 2018 at the age of 34. Throughout his battle with ALS, Rombough maintained his larger-than-life attitude, and can be remembered saying “I’m not dying slowly, I’m living quickly.”
To carry on his legacy, and continue advocating for ALS, Sea Change Brewing Co. has crafted their new Adam’s Pale Ale, which was released today, June 10th. For every four-pack sold, the brewery will donate $1 to the ALS Society of Alberta. The brewery is challenging everyone to post a photo or video of themselves cracking open the Adam’s Pale Ale, and to use the hashtag #OneOnAdam to spread awareness.
“June is ALS awareness month, a time to reflect on and reaffirm our support for those individuals who have been diagnosed with this disease,” said Canada’s Prime Minister, Justin Trudeau in a letter stating his support for the campaign. “This important campaign is named in honour of Adam Rombough who died from ALS. His fight with the disease and kindness towards others serves as an inspiration to our nation. Through Adam’s legacy, we are able to come together and support those with ALS while honouring his life.”
In addition to the Prime Minister, keep an eye on our social media channels today for other notable community members that have indicated their support and will be using the social media hashtag #OneonAdam.
Adam’s Pale Ale can be purchased at select liquor stores across Alberta.
Learn more on our website at alsab.ca/seachange!
“Adam was one of my oldest and closest friends. His optimism and zest for life was completely infectious. The fact ALS can strike anyone – regardless of who they are, and there is no way to prolong their life once it does, is really scary. I know Adam would be absolutely amazed that his face is on a beer can, I don’t think he’d quite believe it. Through this partnership, we’re encouraging people to have #OneOnAdam and to help spread awareness of this awful disease.” - Kris Andreychuk
“When Kris came to us with the idea for this partnership, there was no hesitation. Adam was such a huge part of the Edmonton community, and touched so many lives, this is the least we could do. We crafted the Adam’s Pale Ale truly with Adam in mind. It’s super flavourful and approachable – just like him. We hope to make a difference in the search for a cure for ALS – every little bit counts.” - Pete Nguyen, Sea Change Brewery
“We were lucky enough to meet Adam in 2017, and in the short time we knew him, he certainly left his big heart in those he touched. His legacy continues to live on with the Adam’s Pale Ale fundraising campaign, and we are so appreciative of the support of Kris Andreychuk, and Pete Nguyen of Sea Change Brewing Co., and all of Adam’s family and friends for making this a reality. We hope “Adam’s Pale Ale” provides a reminder of how Adam lived life to the fullest, and helps make your day a memorable one. “ - Karen Caughey, ALS Society of Alberta Executive Director
