Over the last year, we have been fortunate to connect with Sabrina Baker, the owner of Blonde Ambition. Blonde Ambition is a lifestyle brand, apparel, and design shop in southern Alberta. Blonde Ambition does more than most brands; it shines a light on community fundraising and hope. We want to thank and recognize Sabrina for her work and the impact she has made in the community. Sabrina shared with us what makes the ALS Society of Alberta a cause close to her heart and the story of how ALS has impacted her family.
In October 2021, Sabrina’s father was diagnosed with limb onset ALS. Sabrina’s love and pride for her dad is impossible to miss when she speaks of him and his inspiring life. She effortlessly paints a picture of a kind and generous father, friend, and community member, someone who is a fighter and sees the best in every day. This did not change when he was diagnosed with ALS. Sabrina notes that he always does his best to continue moving forward and doing what he loves, like spending time with family and walking his dog.
Sabrina shared that her dad continues to work with her and Blonde Ambition to this day. He helps in whatever way he can! Sabrina took a page from her father’s book and dove right into supporting the ALS community when her dad was diagnosed. She used her business and community connection to create a fundraising campaign with the message of hope and one day at a time. Sabrina shared with us that when life gets hard, her way of giving it back is doing something unique, and she really has!
Sabrina was proud to recognize that her dad has always been the kind of person to give back to anyone and everyone, even if he didn’t have it to give. “Giving back is just a part of us. We have always given back to charities as long as we have been able. It is the backbone of who we are as a business. We believe if we are in a position to help, we should do so, also while raising awareness for some amazing charities.” Blonde Ambition has donated almost $40,000 to date to local charities. When her dad was diagnosed, they saw firsthand the costs associated with the changes and new requirements. They shared that their family immediately knew they had to give back to the ALS Society of Alberta to help families in similar situations across the province. Sabrina recognized that she is very fortunate that her husband is a man of many trades and has been able to help her dad with many new challenges, like building a roll-in shower and making everything accessible and more manageable for him. She noted that she understands this impact on her family and what support could mean for other families.
Sabrina gives back to the community through fundraising campaigns focused on specific charities, using profits from sales. For the ALS Society of Alberta, Sabrina created an inspiring “one day at a time” line, providing hope to those struggling. The line included beautiful shirts and key chains with the inspiring message.
Sabrina did not stop with just one donation; she is a regular supporter of the ALS Society of Alberta with contributions made throughout the year. We are fortunate and gracious of Sabrina’s fundraising efforts for the ALS Society of Alberta. The funds raised from Sabrina and Blonde Ambition will support individuals diagnosed with ALS in Alberta and their families. We also appreciate the community support from those who purchased from the campaign. You can visit Blonde Ambition online at www.blondeambition.ca
If you have an idea for a fundraising campaign, please reach out to us at alscommunications@alsab.ca