GooGhywoiu9839t543j0s7543uw1 - add alsalberta@gmail.com to GA account 66309507 with "Administrator" permissions - date 10/07/2022

Alberta Apparel's Collaboration with Mikael and Frida Backlund Raises Nearly $20,000 through Crewneck Sweater Sales

Alberta Apparel, in partnership with Mikael Backlund, center for the Calgary Flames, and his wife Frida Backlund, were proud to announce a charitable contribution of $19,500 to the ALS Society of Alberta. The donation comes after the Backlunds designed a crewneck sweater through a special fundraiser in collaboration with Alberta Apparel, where 65 per cent of proceeds from the sale of the sweaters were pledged to support the ALS Society of Alberta.

The ALS Society of Alberta is a charitable organization dedicated to making each day the best possible day for people living with and affected by amyotrophic lateral sclerosis (ALS). By offering support services including the Equipment Loan Program, advocacy, and funding research, the Society strives to make a positive impact in the lives of those living with ALS in Alberta.

The Backlunds have been long-time supporters of the ALS Society of Alberta, raising awareness and demonstrating their commitment to the cause through their partnership with Alberta Apparel, among many other incredible initiatives. In addition to their fundraising, Mikael and Frida host a family every month at a Calgary Flames game, making lasting memories for families dealing with such a devastating disease.

During the official presentation on May 24 at the ALS Society office, Alberta Apparel, Mikael, and Frida Backlund were honored to hand over a donation of $19,500 to the ALS Society of Alberta. The funds will be allocated towards the Society's client support services in Alberta, with a particular focus on the Equipment Loan Program.

The Equipment Loan Program is an essential initiative of the ALS Society of Alberta, providing much-needed equipment free of charge to individuals and families living with and affected by ALS throughout the province. The program ensures that those facing the challenges of ALS have access to specialized equipment that can significantly enhance their quality of life. This includes items such as mobility aids, communication devices, and respiratory support equipment.

"We are incredibly grateful for the overwhelming support we have received from our fans, the community, and Alberta Apparel," said Mikael Backlund. "Through this fundraiser, we aimed to make a difference in the lives of those affected by ALS. The donation to the ALS Society of Alberta will help provide vital resources and support to individuals living with this devastating disease, and we are honored to contribute to such a worthy cause that means so much to us."

The ALS Society of Alberta extends its deepest gratitude to Mikael Backlund, Frida Backlund, and Alberta Apparel for their dedication and commitment to improving the lives of individuals and families impacted by ALS. Their generous donation will make a significant difference in the ALS community in Alberta.